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CHARLESTON, S.C. - Executives can better understand the media and what drives reporters through new customized, interactive media and crisis training workshops now offered by the Media Training Center, The Brack Group announced today. "For many people, dealing with the probing questions asked by reporters is stressful and tough," says Andy Brack, a communications strategist with The Brack Group. "If they're not ready for the press, they can end up with egg on their faces." The Brack Group's communications specialists work with management teams to provide specialized media training to help deal with planned - and unexpected - media inquiries, Brack says. "Many times, the head of a company may know how to handle media questions, but what if he's not there? The rest of his team may be in the dark about dealing with reporters. In our new media training sessions, we work with a company's top executives to help them better understand the forces driving reporters and the media. Brack, a former U.S. Senate press secretary and reporter, says better media preparation will help businesses in media appearances and interviews. "If a business executive does his homework and knows good media techniques before an interviews or potential crisis situations, he will be prepared to handle just about anything thrown at him by the media," Brack says. "But just like it takes experience and practice to learn his job, it takes practice to learn how to respond on the spot to a reporter's questions or in front of the glaring lights of a television camera." Interestingly, media training for executives also helps the press, Brack added. "It's much easier for a reporter to interview someone who is prepared and understands media styles than it is to talk with someone who hasn't thought about what he's going to say." To look at all of the new services offered through the Media Training Center, go online to a new Web site: http://www.mediatrainingcenter.com The Brack Group is a public relations and Internet marketing strategy company that uses new and tested media tools to develop communications solutions for businesses and other organizations. Its principals have more than 60 years of media experience. Contact: Betsy Brack ### |
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