campaigns use the right strategy to deliver the best outcome.
The Brack Group's experience in developing state and federal
grassroots and grasstops strategies can help put political
pressure at just the right moment so you get what you need.
The Brack Group tailors campaigns to build:
support. We work with you to craft and implement plans
to get influential people, organizations and the media to
affect public policy. Our grasstops work includes campaigns
for America Online, the Markle Foundation and the Campaign
for Tobacco-Free Kids.
mobilization. Sometimes the best way to get what you
need is to mobilize activists to push your message. Our
professionals can help you build coalitions, outreach strategies,
field plans, online campaigns and more.
digital road diary served as the precursor to the
official campaign blog. The blog added the capability
of outside comments and blog-to-blog links. Those touched
by the candidate, and kept in touch with by the campaign,
could now touch back -- and outward to other people
-- all in the same software program, and all in the
same folksy manner."
From Politics Moves Online: Campaigning and the
Internet, a Century
Foundation Report by George Washington University
Prof. Michael Cornfield, March 2004