strategic planning

Before man walked on the moon, there was a plan. Before your company or organization launches a new product, builds a new brand, offers a new service or tries to communicate a new message, there should be a plan. We thrive on building communications strategies, such as:

Communications planning. We've worked with dozens of organizations to develop communications plans and ideas that add value and help you deliver the messages you want to deliver.

Marketing planning. The Brack Group's ability to generate new ideas and integrate them with traditional marketing tools sets it apart. We can help your organization to generate interest in products, tell your story in new ways and grow your business.

Public relations. These days, words and images count. Through our years in the media, we've got the experience to help steer your organization, advance your objectives and position you in the marketplace by using proven and new public relations tactics. Among our services:

  • Public relations campaigns. We've got years of experience in planning and running public relations campaigns that feature development of effective messages, issue research and analysis, visibility campaigns using new and traditional media tools and creative earned media strategies.

  • Crisis management. No one looks forward to the day when everything will seem to be going wrong. You must expect the unexpected since everyone knows you'll have a crisis sometime. As such, you'd better be prepared. The Brack Group can help your organization plan for crises and manage them with the media when they occur.


Learn more about our Web services

In South Carolina:
Andy Brack
office: 843.670.3996

In Florida:
Kevin Schwartz
office: 727.290.6934

In Atlanta:
Elliott Brack
office: 770.840.1003

In North Carolina:
Betsy Brack
office: 919.419.6022

In Washington, D.C.:
Catherine Brack

More contact information

© 2014, The Brack Group. All rights reserved.